Based in Spain. Working worldwide
THE PRINCIPAL OFFICE IS A CREATIVE AGENCY FOR FASHION, BEAUTY, ENTERTAINMENT AND LIFESTYLE BRANDS BASED IN SPAIN.
A PRACTICE THAT TURNS IDEAS INTO EXPERIENCES PEOPLE CAN INHABIT. SPECIALIZING IN CAMPAIGNS & CONTENT, BRANDING, STRATEGY AND EVENT PRODUCTION FOR BRANDS INCLUDING MANGO, VOGUE, LANCÔME AND CAROLINA HERRERA.
Contemporary narrative for brands
WE SHAPE BRANDS, CAMPAIGNS AND EXPERIENCES THAT PEOPLE REMEMBER.
OUR PRACTICE GREW FROM A BACKGROUND IN FASHION PUBLISHING AND VISUAL CULTURE, DISCIPLINES WHERE PRECISION OF FORM, ECONOMY OF LANGUAGE AND THE WEIGHT OF AN IMAGE ARE NOT AESTHETIC PREFERENCES. THEY ARE WORKING METHODS AND STRATEGY. WE APPLY THEM TO EVERY BRIEF WE ACCEPT.
Selected projects
©THE PRINCIPAL OFFICE CREATIVE SERVICES SINCE 2025 ①BUILDING ② ELEVATING ③ ACTIVATING OUTSTANDING FASHION, BEAUTY AND LIFESTYLE BRANDS WITH VISION, DEPTH AND CULTURAL RELEVANCE.
OFFICE HOURS:
MON TO THU: 8.30 AM TO 5.00 PM FRI: 8.00 AM TO 2.00 PM
MEETINGS ON DEMAND. MORE INFORMATION AT @WEAREPRINCIPAL
A CORUÑA
MADRID
BARCELONA
